How To Directory


Local businesses are often keen to sponsor student groups in return for advertisement or guaranteed custom. This can be a very successful way of guaranteeing a lump sum of money, but it can also have risks attached if you aren’t fully aware of what you’re both signing up for.

Always make sure you know what you are committing to and that you do anything you say you will, otherwise sponsors might want their money back or it could damage the reputation of your group or SUSU as a whole.

Most student groups will aim to gain sponsorship from outside SUSU to help bolster their budgets. Below is a list of guidelines and tips to sourcing external sponsorship:


  1. Think of relevant companies. Don’t just go to the same old pubs and clubs (they will be inundated with sponsorship requests), be innovative, try to think of what kind of company or organisation would want to target the students in your group.


  1. Be realistic. Companies are very savvy; if you’re a small group don’t go asking for thousands of pounds!


  1. List the benefits that your student group has to offer. Each group is unique and does very different activities from the next. What makes yours attractive to possible sponsors?


  1. Be astute; don’t go into any meeting or phone call unprepared. Any possible sponsor is going to have a lot of questions as to why it should part with its cash. Make sure you can answer them first time around. If you can’t another student group will!


  1. Check with the SUSU marketing department before signing up to anything. Before contacting (or if you have been contacted) check to see if the company in question is legitimate, they may be against Union ethical policy, they may be bad debtors.


  1. Check with SUSU what you can offer. Some companies will try to avoid paying sponsorship or advertising costs to the Union, by gaining campus access through student groups.

Although SUSU doesn’t mind, and in fact encourages external group sponsorship, it doesn’t allow companies access to campus, the Student Union building, bars or events, halls of residence, Freshers Week, the Wessex Scene, the web site, or any of our publications/publicity via Student Groups. It’s fine for companies to sponsor you (e.g. your shirts, hoodies, posters, flyers, websites, events etc) but they cannot use a student group to directly market itself or its products. Likewise, members of the student group may not carry out marketing or promotions on the company’s behalf.