New susu logo

Anonymous submitted on

Wednesday 14th October 2020


Can you explain what's with the new SUSU logo? What does it represent? Why was it done? Why the student body wasn't consulted? And whether the new logo has an associated  cost with creating it? 

Thank you 


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Olivia Reed submitted on

Friday 4th December 2020



Thanks for the submission. The SUSU logo now includes our three new values - Stand Strong, Join Together, & Take Responsibility. 

This was part of a large strategy piece, looking at our values, vision, mission and purpose; that we have been working on for the past few months.

As part of this strategy work we conducted several student consultation sessions. 

The strategy and brand work was all done internally and didn't involve any additional expenditure. We are also doing a phased introduction of the new branding, such as in our welcome events, beginning with digital.

We have run a few Q&A sessions on the strategy and brand, but if you weren't able to attend recording are available. Alternatively if you have any more questions feel free to drop me a message at