Rebrand costings

Max Hammick submitted on

Friday 9th December 2016


Back in february, it was stated that the cost of replacing the signage for the rebrand was "unlikely [to] cost more than a couple of a thousand pounds" (from The blog update on the all student vote & costs to undo the rebranding is very welcome, but shows the cost of redoing the signage alone is £20,000 - who was responible for this error of a factor of ten? This financial mis-management is especially galling given that in the funding round following the rebrand I was told that money to support student societies was much tighter than normal, meaning that SUSU couldn't support activities that they otherwise would have.


Let's keep this space positive and respectful! Feel free to share your thoughts and opinions, but please remember to keep the conversation friendly and avoid any offensive comments.

Christopher Small submitted on

Monday 19th December 2016


Hi Max,

Thank you for your question, and I want to apologise for any confusion that might have been caused. 

At the time of writing the answer in February, the Union's understanding of the amount of work required was significantly different to the reality, and as you can hopefully appreciate, this has been a significant learning curve for all involved. 

I want to reassure you though that when the costs were known in April, Trustee Board scrutinised those figures, in line with the Union's financial schedule. The same process has been followed in setting the plans for the logo re-design, allbeit with experience of the amount of work involved.

If you'd like to discuss this further then please don't hesitate to get in touch:

Hope that is helpful

Many thanks 

AAlex Hovden - Union President